MARKETING ANALYTICS

MARKETING ANALYTICS

Tools – SAS /R/SPSS   Duration – 40 hrs

 
Program Objective
As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. With the advent of analytics, marketers are now expected to make data-driven decisions based on quantitative analysis to ensure targeted product and service offerings for different customer segments.
This course aims to teach you on how to use customer-related and marketing data to understand and take better decisions around various aspects starting from customer acquisition, lifetime management and retention for better customer targeting, improved pricing and profitability. A strong blend of advanced analytics along with the marketing function, taught in conjunction with hands-on case studies assures to achieve the desired result.
Learn how predictive analytics can help you understand customer behavior and tailor messaging to improve the customer journey.
Pre-requisites
There are no prerequisites for this course. Knowledge of any programming or data analytics exposure would be an advantage.

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