As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. With the advent of analytics, marketers are now expected to make data-driven decisions based on quantitative analysis to ensure targeted product and service offerings for different customer segments.
This course aims to teach you on how to use customer-related and marketing data to understand and take better decisions around various aspects starting from customer acquisition, lifetime management and retention for better customer targeting, improved pricing and profitability. A strong blend of advanced analytics along with the marketing function, taught in conjunction with hands-on case studies assures to achieve the desired result.
Learn how predictive analytics can help you understand customer behavior and tailor messaging to improve the customer journey.
There are no prerequisites for this course. Knowledge of any programming or data analytics exposure would be an advantage.
Need help choosing what course you should enroll to?
Talk to us today to help us understand your requirements in detail and help you achieve your analytics training goals!