The retail business has experienced extraordinary changes in the course of the last couple of decades. From taking care of basic unsurprising requests, to fluctuated and special tastes, retailers now need to filter through and dissect terabytes of information to have the capacity to comprehend clients’ necessities all the more definitely. Today the Retail business also includes the growing E-commerce business which adds to the complexity faced by traditional retailers.
This course will help you with the knowledge of analytics and its application in the retail industry. It will help you understand current and emerging trends in the domain globally. The course will also cover the various analytic techniques that are widely used in retail domain. You will learn:
How to analyze retail store data
How to understand customers better
How to improve marketing effectiveness of various channels
How to create promotions around your target audience
How to analyze sales effectively for better inventory and category management
There are no prerequisites for this course. Knowledge of any programming or data analytics exposure would be an advantage.
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